- Trend reporting
- Data mining
- Predictive analysis
- Data-driven decisions
In 1989, analyst Howard Dresner popularized BI as an umbrella term to describe a set of concepts and methods to improve business decision-making by using fact-based decision support systems.
BI is a way of combining data in new ways to identify trends, reveal previously unseen problems or opportunities, predict outcomes, and provide alerts — enabling leaders to make data-driven decisions in support of organizational strategies.